I Forgot the Why, How Could I?

 I told you about the name, but I forgot to mention in my first blog post why I am writing this blog. It is actually part of an assignment for a E-marketing class that I probably never would have needed up doing. I actually started out as a Business Management Major as postsecondary student at the associate level. I was introduced to business through an assignment learning about different careers at my high  and I knew for a fact, I didn’t want to go into to medical field like some of my family so I picked business(no blood,  guts, and other nastiness).  I am so grateful that a marketing class was a requirement for Business Management Program because it was love at first textbook. What impressed me about marketing  in that class was the thought that nonprofits, could use this information, little did I know I would end up working for nonprofit while in school which would fueled  my interest to seeking more knowledge to strengthen my position as a  reliable source of information and my confidence to actually put that knowledge to use, because while I was yet learning, I  met the director of a nonprofit call JewishHeritage(which does  a lot of things, cooking classes, Hebrew classes DVDs and so on).

 I told him what I was studying, in conversation, not expecting work at that time, in fact I think I was still on the fence about adding Marketing to me degrees and told him I was thinking about it because it is “fun” Anyway, he passed a few ideas to me for input, one of which was about a name for a book. Because of  that  required marketing class, I knew it was very important to reflect on every detail of one’s  product plan, and was able to explain it isn’t just  a matter of the name sounding good-marketing is a bit complicated than that. Brand loyalty comes from attaching the name to the product and you must ask what you want people to think of when they hear the name (fun, adventure, serious etc…) because the product position has to be clear in the audience’s mind to promote it accordingly, never mind needing to know who those are in the first place.

Afterward, I end up doing a lot of “random” stuff, (as could be expected in a small nonprofit), giving marketing advice, copy writing, etc… here and there and figured even things you wouldn’t think as obviously marketing, such as being an online teacher’s assistant, marketing can play a role, because you should aim to build relationships with students so they want to come back and think well of the program. For planning a new online magazine you can and should use marketing skills could to make ensure that the content matches the audiences’ interests and affiliate partners match the brand’s image as well. I wanted to learn more about marketing, which is why I’m in Social Media Marketing class, for which I made this blog, and may share more of what I figure out about marketing as I go along.